Geographically target your AdWords campaign Targeting your AdWords campaign is geographically recommended when you offer a product or a service nearby. Here are some examples that I encountered recently:
- Locksmith Service 30-mile area around their
- Company bouncy castle with up to 15 miles from their base
- Training company that expects delegates attending from up to 25 miles away
- Scrap automaker covering several cities
To geographically target your campaign, you must enter the Settings tab and repeat the instructions below for each campaign you want to target:
- Find Places option and click Edit
- Normally, I choose the Search tab and add the names of city OR
- Select the Custom tab, enter the place names or postcodes, then select a radius around the area. This option is for selecting the names of towns and a radius of say 20 miles, as in the example above companies
Problems with geographic targeting
It is important to note that there may be problems with this type of targeting. This is because Google determines where a researcher is based according to their IP address. The IP address is determined by their Internet Service Provider (ISP). Many ISPs are based in London and based in London give IP addresses, which means they give an appearance that is a researcher in London, when in reality, is a researcher in a different area.
How can you work around this problem?
It is impossible to filter out certain information that may be from another region, such as trying to do you may lose potential customers. However, to fight against the problems that customers who live in your area, but have an external IP based, you must set up a new campaign that takes place nationwide. The new campaign should contain only highly targeted keywords such as "locksmith in Bristol 'or' Bouncy Castles in Essex. It also allows you to capture traffic that office in one area are seeking services for the one of their offices.
Posted on April 4, 2010.
