Toyota pulled its account Saatchi Toyota the producer of Toyota Tacoma parts has withdrawn its £ 50m advertising business in the United Kingdom of Saatchi & Saatchi and transfers it to CHI & Partners. The Japanese automaker is Saatchi's second largest account-world alongside Procter & Gamble with $ 2.5 billion in advertising spending a year with UK, its market more European.
He was already scheduled CHI has sold 49.9 per cent of its stake to WPP earlier this year will be given the majority of companies in the United Kingdom. CHI has worked hard to get the Toyota account since 2004 when he was appointed to manage the launch of the Aygo model across Europe. And since then, the agency has received pan-European briefs for the Corolla and Yaris.
It also manages the CHI promoting Toyota Lexus luxury brand across Europe. However, this year, the only project in the United Kingdom that has won Toyota company was advertising tactics.
The new transfer of his account of Toyota ad came when Saatchi has trouble finding a new chief executive of the United Kingdom that could replace Lee Daley, who left Saatchi to join Manchester United as manager business last March. The source familiar with the matter, Saatchi EMEA, Asia and Latin America CEO Jim O'Mahony, who led the search to replace Daley could now be responsible for the agency of the United Kingdom In addition to its other functions.
Toyota's decision to spend most of his account in the United Kingdom of Saatchi tracks changes in the senior team of the company start last year. Toyota's former European marketing director Jon Williams has moved to Toyota GB as commercial director earlier this year, replacing Paul Philpott who also left to join Kia UK as managing director. Similarly, Toyota GB has long been the general manager Graham Smith has also left to take a new role in Europe, Toyota last year.
A source close to WPP said the company's CEO Sir Martin Sorrell has been tracking cases of Toyota for a couple of years now and in the presence of CHI file the Japanese manufacturer has been one of the main reasons which has acquired its interest in the Agency.
But industry experts believe that the new Toyota will not sit well with his rival carmaker Ford, which happens to be one of the biggest clients of WPP. ZenithOptimedia is owned publicist media manipulation Toyota planning and buying.
CHI founding partner Johnny Hornby denies reports claiming that the agency won the account in the United Kingdom and instead indicated that the agency will have a greater role in Europe and possibly the United States. He added, "As we understand it as usual in the UK and we have not won the business in Europe or America, wherever we ¹ d love to one day."
Toyota GB marketing director Mark Hall also said that they are still working with both Saatchi and CHI --- for the moment there would be no change.
Posted on June 1, 2010.
