Simba Toy

Class toy manufacturers in China to reach the World Denver - toy manufacturers, toy market, the Chinese market - the toy industry
In the Grand Gateway Mall, 10 years, Liu Xinxin happily jumped to test the latest Ferrari F1 toys. At present, China has 300 million children under 16 years, but only the Chinese Year of the Pig this year there will be 2,200 million babies are born. Liu Xinxin are happy to open, as a value of 12,000 yuan model car, the children will lead the toy industry in China winding. According to the China toy, predicted that the size of the Chinese toy market will be inside in 2001 to 108 billion yuan (1.4 billion dollars) to upgrade by 2010, 92.4 billion yuan (120 billion).



With people's incomes increase, coupled with parental concern about the safety and well-being, the demand for high-end toys in recent years has reached unprecedented levels. In response, Mattel Chinese distributors manager Wei Zheng Guangzhou Jinhui company, said: "China (toys) the market has become a gold mine?? Child policy to become the parents of two Chinese turn around a child's social, they will not hesitate to buy their children expensive toys and high quality. "



Today, while Fisher (Fisher) and Hasbro (Hasbro) and other foreign brands toys are so popular in China. toy store for toy companies have done their best, have introduced new products, new stores and new marketing and advertising. As one of the world's largest exporter of toys in imports of Chinese toys have also shown the same growth substantially.



But this process is a bit crooked. Zheng Jinhui said that the largest importer of China, the United States and Thailand are currently the first 70% of products manufactured in China and exported to foreign countries and packaging design, re-transmission to China. However, this did not affect its popular products. Mattel Barbie most famous series of products in China, between 1999 and 2000 the volume of sales is doubled. However, Zheng Jinhui recognized, although their distribution faster, but more and more intense competition. To this end, the United States and Thailand to strengthen second-tier cities and the third largest toy market expanding distribution, and had a productive session.

With Mattel and the toy companies have gradually developed a market for toys bigger and stronger, such as Toys R Us and toy distributors abroad are eager to penetrate the Chinese market. Toys R Us last December in Shanghai has opened its first store. The company said Peter Stone, CEO of Asia as the market response and good performance, Toys R Us during the year in Beijing and Shanghai, to open four more stores.

Peter Stone stressed that the success is due in part to fill the huge gaps in the Chinese market toy store. "We have a price several thousand dollars in toys, there are a few bucks a dagger, everyone can find what they want; In addition, we allow customers to demo toys and other toy stores in China it is not. "

As an agent, Li & Fung Ltd. of Hong Kong as well as local and foreign manufacturers for the Toys R Us offers toys from top to bottom. These toys in the similar price in the U.S. market. However, because of the need to pay 17% duties on imports of foreign goods, the company and other retailers, like their toys in China's pricing will be slightly higher. Although these toys in the eyes of Chinese parents, always for money.

Playwright Commercial Co., Ltd. is an agent of Rhode Island, Hasbro, Guangzhou, an entrepreneur for Yang said: "We can clearly see that the growth of domestic demand in high value toys. Four years ago, consumption demand that the toys without problems on the line, but now, in pursuit of high quality, while the parents are requested toys for the growth of the child to play a greater role in education. "

Posted on May 28, 2010.

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